Masum works as marketing manager in a leading marketing company. He has 8+ years experience in the field of marketing. He is associated with PTI Social Media Team since 2013. He has led coverage for many Jalsa/Rallies and traveled for PTI events across the Sindh province along with the team. Some of the events that he covered are Azadi March, 21st September 2014 Karachi Jalsa, NA-246 Bye Elections, 2015 Karachi and Sindh Local Bodies Elections, Chairman Imran Khan's visit to interior Sindh, Baluchistan and others.